The growing interest in our company's solutions in the field of individual development of players suggests a stable trend, and manifesting itself primarily in the North America. There are a large number of professional players registered there, so with the ever-increasing competition of players, the main problem is to find new methods and ways to train hockey players to take them to a new level, and increase their ability to compete at the highest level.
Our solution is actually at least a partial answer to this requirement. After all, our comprehensive solution based on the beeSPORT platform for a hockey diagnostic and training center under the HDC brand is able to ensure the individual development of athletes, as well as solve the issue of including this training in team work.
Our California partner, who will soon be opening its first HDC San Diego Hockey Center, knows better than anyone else what training infrastructure could complement the standard training approaches in the region. These partnerships serve as a company's goal to bring the methodology and technology to the US and Canada. We are currently negotiating cooperation with several potential partners in selected regions throughout the North America. The result can be not only the creation of individual HDC training centers (franchise model), but also the coverage of the needs of the entire selected region. Do not forget about activities in the field of education - seminars and workshops, or direct regional support.
As for the personal support of our position in the region, Petr Klimes coordinates business activities in North America and is also responsible for the implementation of the partnership strategy. The important news is the fact that another real professional, business consultant and hockey expert Pavel Tehlar has joined our team in the North American market. He is responsible for our strategic communications in the North American market.
Of course, the need for individual development of players is acutely felt not only in such hockey countries as is the USA and Canada. At the same time, we are negotiating with potential partners to enter new, and “young” hockey markets. Soon it will be possible to say that our technologies are present and successfully working not in 18, but in more than 20 countries of the world. Especially in this context, I would like to note that, perhaps, a 4th continent will be added to our map.
We believe that this form of partnership will most effectively establish a complex process of player development, which will subsequently open up new opportunities for introducing modern technologies and methodologies into the individual development of players. At the same time, we believe that this trend will spread to countries where hockey is just beginning to develop, where the necessary infrastructure and methodological processes for training hockey players are still lacking.